Radical Recruiting Series: Optimal Ways to Leverage Social Media
Effective healthcare recruitment hinges on cultivating a skilled candidate pool to swiftly fill critical positions in medical facilities. Despite this, persistent staff shortages complicate the process. According to a 2023 Healthcare Survey, 86% of participants acknowledged ongoing understaffing in their institutions. With healthcare jobs projected to grow by 16% from 2023 to 2033, creating 2.6 million new roles, innovative recruitment tactics are essential in 2023 to meet both existing and future demands. Staying ahead involves tapping into the power of social media.
Inconsistencies in social media hiring A 2020 study revealed 87% of healthcare professionals active on social platforms, dedicating over an hour daily. Social media usage has surged in the current COVID climate. Unsurprisingly, 70% of marketers employ Facebook ads, given its unparalleled audience targeting capabilities. However, only 13% of health organizations integrate social media into their recruitment plans, presenting a significant opportunity for recruiters to enhance their efforts through this medium.
Leverage local community involvement While many healthcare employers are new to social media, effective strategies require more than just a presence. Success lies in forming emotional bonds with candidates who discover your healthcare organization online, which hinges on strong branding. Prospective healthcare employees value employer branding during their job hunts. Start by understanding your brand to effectively showcase your strengths to potential hires. Share compelling narratives from within your establishment to highlight your initiatives and work culture. When engaging with local groups on platforms like Facebook, Twitter, and TikTok, maintain a positive and supportive tone. These approaches enable health systems to connect with candidates and convey their value. Ultimately, candidates seek clarity on your identity, values, and offerings. Clear communication enhances your ability to attract interest by illustrating life at your healthcare facility.
Enhance recruitment with social media ads Social media advertising excels with sophisticated targeting based on job titles, interests, and locations, unlike other media forms. Additionally, it delivers performance-driven advertising. By integrating analytics into your Applicant Tracking Software (ATS), you can monitor clicks, views, applications, and placements, linking this data to cost per hire. However, this demands ongoing ad testing, as static ads are ineffective on social media. Daily updates to ad content with unique media, value propositions, and calls to action are necessary. Social media also offers algorithmic control, allowing your ATS to send feedback to optimize ad delivery. Evaluating this success helps decide which advertising channels to prioritize. Healthcare systems can achieve remarkable results by embracing these foundational social media strategies.
Revolutionize recruitment strategies Social media has evolved beyond personal photos and updates to a robust platform for professional networking and sharing critical information, such as healthcare job opportunities. Its role in healthcare recruitment is set for significant expansion. Embrace this transformation and use it to your advantage.
