We are not a staffing agency and are not owned by one. We are match makers bringing those looking for work or workers together.

We built Goodwork after living the challenges of healthcare staffing from every side.

Our founders and leadership team have worked as clinicians, owned and operated staffing agencies, recruited healthcare professionals, and led teams inside hospitals.
We also used the same job sites that dominate the industry, and we did not like them.

They felt impersonal and one sided.
Information was hidden, only one side could leave reviews, and trust was constantly breaking down.
Even well meaning people struggled to work together when their incentives were misaligned.

We knew there had to be a better way.

We believe work is good for people when it is well matched.
The right work gives structure, purpose, and connection.
And because life changes, the kind of work that fits you changes too.

Our mission is to build the best online ecosystem for finding work and workers.
A place where fairness and accountability are built in, and where everyone involved benefits when work actually happens.

Goodwork only earns when real work happens.
If a nurse, therapist, or technician is not hired, we do not make a cent.
Employers post jobs for free and pay only after verified work begins.
When that happens, we share half of our fee with the person doing the work.

This creates a marketplace where everyone’s incentives align.
Jobs stay current, applications stay focused, and trust grows naturally.

We built Goodwork to make healthcare hiring transparent, fair, and human.
Everyone deserves to know what to expect, to see accurate information, and to give and receive honest feedback.

Workers, recruiters, and employers all contribute to a shared network of trust where reputations are earned through real behavior, not claims.
Consistent reliability should be visible and rewarded.
Repeated dishonesty should have real consequences.

Our logo, the folded paper fortune teller, represents that belief.
It is a modern take on a familiar childhood game that invited curiosity and possibility.

As kids, we were told we could be anything, but no one told us how.
Now, we want to give people that “how.”

Inside Goodwork, people can unfold the options in front of them and see what each one requires, what it offers, and what to expect.
Instead of leaving their future to chance, they get to choose their fortune with confidence.

We believe businesses should not work like zero sum games.
When one stakeholder is always put first, someone else pays the price.
We think marketplaces can do better.

Inspired by Cradle to Cradle, we see goodwork as something that should get better as it grows, like a tree, benefiting all around it.
Growth should create more value for everyone involved.
A well designed system can be beautiful, equitable, and regenerative.

Goodwork is an internet company built for people, not users.
We do not want anyone doom scrolling.
We want people to spend less time searching and more time living.
To find what they came for, and get back to life.

Different times in life call for different kinds of work.
Goodwork helps you find what fits your life now while planning for long term goals.

Join us in building a marketplace that rewards results instead of activity.